Industry and retailer join forces in landmark environmental program

Release date: 26/06/2013

AUSVEG and Coles have come together in a landmark partnership to deliver EnviroVeg Platinum, an audited version of the highly-successful EnviroVeg Program.

EnviroVeg Platinum builds on the highly-successful EnviroVeg Program and offers enhanced recognition to growers through use of the EnviroVeg logo if they agree to an environmental audit. The Scheme was developed in partnership with major retailer Coles as a way to reward and encourage greater adoption of environmentally-sustainable practices on farms throughout Australia.

AUSVEG is Australia’s leading horticultural body representing 9,000 vegetable and potato growers.
AUSVEG Environmental Coordinator, Mr Jordan Brooke-Barnett, said EnviroVeg Platinum would reward leading vegetable growing operators and provide Australian consumers with confidence about the environmentally-sustainable growing practices underpinning Australian fresh produce.

“After Coles showed willingness to work with industry in the important area of environmental management a scheme has been developed which will provide recognition for environmentally aware growers while delivering greater confidence to Coles’ customers that they are working with farmers to improve environmental outcomes in the industry,” said Mr Brooke-Barnett.

“While Australian produce is already grown to extremely high standards of quality, setting a standard for environmental management is the next step,” said Mr Brooke-Barnett.

“The Australian vegetable industry is one of the only agricultural industries with an environmental management program in place. The highly-successful EnviroVeg Program has almost 400 members who farm approximately 40 per cent of Australia’s vegetable producing land”, said Mr Brooke-Barnett.

Until now, EnviroVeg has been self-assessed by the grower, but through EnviroVeg Platinum, participating growers have their businesses audited and in turn can use the EnviroVeg logo.

 “We ultimately want EnviroVeg Platinum to grow into a brand which will be used by wholesale buyers and consumers to differentiate between produce and recognise top growers, creating commercial opportunities for environmentally-sustainable production. On a strategic level we also see our industry’s environmental credentials as evidence of the stewardship and commitment the vegetable industry has for environmental management,” said Mr Brooke-Barnett.

Further information on EnviroVeg is available at Details on EnviroVeg Platinum can be provided by the AUSVEG media contact below.

Jordan Brooke-Barnett, Environment Coordinator, AUSVEG
Email:, Phone: (03) 9822 0388, Mobile: 0404 772 308.


Level 2, 273 Camberwell Rd
Camberwell VIC 3124
P: (03) 9882 0277

Twitter: @Ausveg

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This project has been funded by Horticulture Innovation Australia Limited using the National Vegetable Levy and funds from the Australian Government.